Privacy Policy

Effective Date: April 23, 2026
Last Updated: April 23, 2026

Our Core Promise to You

We will never sell, rent, trade, or share your personal information — including your phone number — with any third party for marketing, advertising, or commercial purposes. Full stop.

1. Who We Are

A Clear Alternative (“we,” “us,” or “our”) is a New Jersey-licensed water treatment, bulk water delivery, and water testing company serving South Jersey since 1991. We operate from 9230 Collins Avenue, Pennsauken, NJ 08110, and can be reached at 1-888-577-8088.

This Privacy Policy explains how we collect, use, and protect the personal information you provide when you interact with our website, contact us, or opt in to receive text messages from us.

By opting in to our texting service or using our website, you agree to the terms described in this policy.

2. Information We Collect

When you contact us, request service, or opt in to our text messaging service, we may collect the following:

  • Name — to address you correctly
  • Phone number — to send you text messages, service confirmations, and emergency updates
  • Email address — for written correspondence and service records
  • Service address — to deliver water, schedule testing, or dispatch technicians
  • Opt-in date and time — to maintain compliance records
  • Message history — records of texts sent and received through our service
  • Device type and carrier — automatically collected by carrier systems for message delivery
  • Website usage data — cookies, IP address, and analytics (via Google Analytics)

3. Information We Share

This is our most important commitment:

We Do NOT Sell or Share Your Data. Your phone number and personal information collected through our texting service will never be sold, rented, leased, shared, or transferred to any third party for any commercial, marketing, or advertising purpose. This includes data brokers, advertisers, and affiliate networks. No exceptions.

How Do We Share Your Mobile Information?

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties. You can always decline or stop receiving messages by responding “STOP” at any time. For more information, reply “HELP”. Message and data rates may apply. Message frequency varies.

The only instances where information may be disclosed include:

  • When required by law, court order, or government authority
  • To trusted service providers who assist in operating our texting platform or delivering our services (under strict confidentiality agreements)
  • To protect the rights, safety, or property of our customers, our team, or the public

Text messaging consent and phone numbers collected for SMS purposes are never shared with third parties for marketing purposes under any circumstances.

4. How We Use Information

We use the information you provide exclusively to:

  • Schedule, deliver, and confirm water treatment, delivery, and testing services
  • Send you text messages you have opted in to receive (service updates, appointment reminders, emergency notifications, promotional offers)
  • Respond to your replies, questions, or inquiries via text, email, or phone
  • Maintain records of your consent and preferences
  • Process payments and maintain service/billing records
  • Improve the quality and delivery of our services and messaging
  • Comply with applicable laws, carrier regulations, and industry requirements

We do not use your data for behavioral profiling, targeted advertising on third-party platforms, or any purpose unrelated to the services you have requested or enrolled in.

5. Text Messaging Services (SMS/A2P 10DLC)

By providing your phone number and opting in (through our website chat widget, a signed service agreement, a verbal request captured in our records, or by texting a keyword to our number), you consent to receive recurring automated text messages from A Clear Alternative.

Standard message and data rates from your carrier may apply. Message frequency may vary based on your service activity or enrollment type.

Our text messaging service operates in compliance with:

  • The Telephone Consumer Protection Act (TCPA)
  • CTIA Messaging Principles and Best Practices
  • A2P 10DLC carrier registration requirements
  • All applicable state and federal regulations

You can always reply HELP for assistance or STOP to opt out at any time.

6. Opt-Out Instructions

You may opt out of receiving text messages at any time using any of the following methods:

Text a keyword to stop messages:

  • STOP — unsubscribe immediately
  • HELP — receive support information
  • CANCEL or QUIT — also accepted

After opting out, you will receive a single confirmation message and no further texts will be sent. If you wish to re-subscribe, simply follow the original opt-in process again, or contact us at 1-888-577-8088.

You may also opt out by emailing liz@aclear.com or calling 1-888-577-8088 during business hours (Monday–Friday, 8:00 AM – 4:30 PM).

7. Information Security and Data Retention

We retain your personal information only as long as necessary to provide our services and fulfill legal and tax obligations. Once your data is no longer needed, it is securely deleted or anonymized.

We protect your data using:

  • Industry-standard encryption (in transit and at rest)
  • Restricted access controls — only authorized personnel may access your data
  • Regular security audits and monitoring
  • Secure, compliant data storage infrastructure

While we take every reasonable precaution, no system is entirely immune to risk. If a data breach occurs that affects your rights, we will notify you as required by law.

8. Cookies & Other Technologies

Our website uses cookies and analytics tools (including Google Analytics) to improve performance and understand visitor behavior. You can disable cookies in your browser settings, although some website features may not function properly.

9. Your Choices & Controls

Depending on your location, you may have the following rights regarding your personal data:

  • Access — Request a copy of the data we hold about you
  • Correction — Request that inaccurate data be corrected
  • Deletion — Request that your data be permanently deleted
  • Opt-out — Withdraw consent to receive text messages or marketing communications at any time
  • Portability — Request your data in a portable format

To exercise any of these rights, please email liz@aclear.com or call 1-888-577-8088.

10. Children’s Privacy

Our services and texting program are intended for individuals aged 18 and older. We do not knowingly collect personal information from anyone under the age of 13. If we discover that a minor has provided us with personal data, we will promptly delete it. If you believe a child has shared their information with us, please contact us immediately.

11. Links and Websites

Our website may contain links to other websites. We are not responsible for the privacy practices of those sites. We recommend reviewing their privacy policies separately.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make significant changes, we will:

  • Update the “Last Updated” date at the top of this page
  • Notify SMS subscribers via text message when required
  • Post the revised policy on our website

Your continued use of our texting service or website after any changes constitutes your acceptance of the updated policy. We encourage you to review this page periodically.

Questions? Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, please reach out to us directly:

A Clear Alternative
9230 Collins Avenue, Pennsauken, NJ 08110
Phone: 1-888-577-8088
Email: liz@aclear.com
Hours: Monday–Friday, 8:00 AM – 4:30 PM (24/7 emergency service available)